Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FYI 01.12.2005

Published on .

Hoping to replicate some of the buzz it received after giving away its new G6 sedan on Oprah, Pontiac has partnered with Live With Regis and Kelly to award a viewer its new 2005 Pontiac Montana SV6 sport van every day during the month of February. The value of the cars and additional prizes for the contest, dubbed "Live's Pontiac Extreme Van-A-Day Giveaway," is said to be worth more than $1 million. The show, produced by Buena Vista Television, will cover the taxes of the cars.

Have a news tip? Contact the editor: Marc Graser, 323-370-2438 | mgraser@crain.com
Most Popular
In this article: