Toyota Motor Sales USA
produced the one-hour special "Two Roads to Baja,"
which made its debut on cable's Speed Channel
on Jan. 13, and will be repeated at least four times on the network. The Toyota FJ Cruiser is prominently featured in the show, which is about two teams of professionals and amateurs that competed in November's Baja 1000 off-road race. Toyota's agency, Saatchi & Saatchi
, produced the show with Radical.media. Video clips from the special also appear on male-skewing sites such as Heavy.com and YouTube, as well as Toyota.com. |
MTV and MTV2 aired the documentary special "1 Night Only,"
celebrating 25 years of Nike's
Air Force 1 shoe, Jan. 13-14. The half-our show, funded by Nike, ran commercial-free and highlighted the shoe as a staple of hip-hop culture noted and its lasting impact on sports, music and fashion. The special included a joint performance by artists KRS-One, Rakim, Nas and Kanye West. Their single, "Better Than I've Ever Been," hits iTunes in February. Additional content appears on nikeairforce.mtv.com.
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