FYI 02.09.05

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Bravo has extended the run of its hit reality show Project Runway with an extra episode and additional hour to its finale on Feb. 23. That's good news for the show's brand backers, Banana Republic, Cotton Inc., L'Oreal and Drexel Heritage furniture. The series attracted 1.3 million viewers Feb. 2, a gain of 72% on its season average, which gave Bravo its second-highest ratings of the season for adults 18 to 49 and 25 to 54. Miramax Entertainment, which produces the show and signed the sponsors, is considering creating versions for audiences in the U.K. and France. | Outback Steakhouse was integrated into an episode of the CBS sitcom Listen Up Feb. 7. The restaurant chain served as the set for a five-minute scene in which the show's lead characters have dinner and interact with Outback employees. MPG Entertainment, the branded entertainment division of Havas' MPG, brokered the deal.
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