has extended the run of its hit reality show Project Runway
with an extra episode and additional hour to its finale on Feb. 23. That's good news for the show's brand backers, Banana Republic
, Cotton Inc.
and Drexel Heritage
furniture. The series attracted 1.3 million viewers Feb. 2, a gain of 72% on its season average, which gave Bravo its second-highest ratings of the season for adults 18 to 49 and 25 to 54. Miramax Entertainment, which produces the show and signed the sponsors, is considering creating versions for audiences in the U.K. and France. | Outback Steakhouse
was integrated into an episode of the CBS
sitcom Listen Up
Feb. 7. The restaurant chain served as the set for a five-minute scene in which the show's lead characters have dinner and interact with Outback employees. MPG Entertainment
, the branded entertainment division of Havas' MPG, brokered the deal.
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