FYI 02.14.2007

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Control Room and MSN are partnering to create a global concert July 7 that will focus on global warming. The event is backed by Control Room chief Kevin Wall, who was executive producer of Live 8, the mega concert held in summer 2005. More details are being announced Feb. 15. | Two Yahoo Music execs who joined when the company acquired Launch in 2001 have resigned. David Goldberg and Robert Roback, both VP-general manager, are out; Vince Broady, head of Yahoo Entertainment and Games, will now also oversee music. | L'Oreal and Chevy won big as sponsors of the most-watched Grammys in three years. CBS's broadcast of the Grammy Awards drew almost 20 million viewers, garnering a 12.1 rating and a 19 share, according to Nielsen Media Research live-plus-same-day figures. The audience number was up from 2006 and 2005 but below 2004, when Outkast and Coldplay took top honors at the event, which drew 26 million viewers. | An Ad Age online poll last week found that 77% of respondents believe the Boston bomb scare controversy and the $2 million fine levied against Turner Broadcasting as a result of a Cartoon Network outdoor promotion will have a significant negative impact on guerrilla marketing's future.

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