FYI 02.22.07

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InStyle, Sony, Hugo Boss, Mulberry USA, Mac, Delta Air Lines and the Diamond Information Center are among the marketers supporting a pop-up Soho House that opened this week in time for Sunday's Academy Awards. The private club for film, media and advertising professionals has London and New York venues and plans to open a permanent venue in Los Angeles. The satellite Soho House will lodge itself temporarily in the California mansion where the HBO show "Entourage" is filmed. It will provide freebies such as meals and spa treatments to members this week. | When the video game "Def Jam: Icon" launches March 6 from Def Jam Interactive and Electronic Arts for Xbox 360 and PlayStation 3, it will feature real-life fashions from 20 apparel and accessories brands. Def Jam was easily able to persuade the likes of Adidas, Brand Jordan, Phat Farm and Ecko, whose fashions will be featured in a virtual store within "Def Jam: Icon," to come on board. Players, whose mission is to make it to the top of the music business, can customize their characters' outfits with current hip-hop mogul makings.
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