was named McCann Worldgroup’s
director of content integration, a new post. She will also serve as worldwide account director of McCann Erickson
Worldwide and worldwide general manager of McCann TAG. Ms. Senecal most recently served as global chief marketing officer at DDB
. Over the years, she has worked on Microsoft’s Xbox, Ford Motor Co., Coca-Cola Co. and Nestle. | Visa USA
, amping up its music marketing, has linked with House of Blues Entertainment
for a two-year deal that will offer exclusive access, special offers, discounts and other perks to Visa Signature cardholders. The deal, which covers House of Blues clubs and a number of outdoor venues, aims at 25- to 49-year-old music lovers and will feature Visa Signature-branded concerts with artists to be announced. Among the benefits for cardholders: chances to buy the best seats in the house before they go on sale to the public, access to the members-only Foundation Room and discounts on food and merchandise. The alliance will be promoted in the clubs, on tickets, through e-mail blasts and other marketing.
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