Rainbow Media's three-year-old VOD network Sportskool announced its first on-air sponsor in the Jeep Patriot, which will be integrated into the channel's "Action Sportskool" this month. The Jeep partnership will also include four short films created by skateboarding star Mike V. | Aardman Animations, home of "Wallace & Gromit" and "Chicken Run," is inking a deal with CBS for a TV show based on the 1990 Oscar-winning short "Creature Comforts." The British animation house also is looking to become relevant on three screens by selling mobile wallpapers and ringtones of its characters and cartoons to Orange, O2 and Vodafone in the U.K. It has also already started producing and selling merchandise for "Chop Socky Chooks," another animated program being developed for the U.K. with the Cartoon Network and due to be broadcast in the U.S. later this year. | Hearst Magazines' Seventeen said it's continuing its multiplatform partnership with the CW Network's "America's Next Top Model." The teen mag will be the series' exclusive magazine partner and will be prominently featured on the show throughout its eighth season. The show's winner will grace Seventeen's July cover. | Kelly Clarkson must really like cars. The "American Idol" alum became the new face of Nascar this week after a year-long deal with Ford's "Bold Moves" campaign that premiered her song "Go" in its TV spots.
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