FYI 03.08.2006

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Brandchannel, produced by Omnicom’s Interbrand, said Ford Motor Co. appeared in 19 of the 41 films that held the No. 1 position at the weekend box office in 2005. The only other automaker to appear in the top five most-placed marketers was Mercedes-Benz. Coca-Cola Co., Apple and Nike round out the list. Ford benefited mostly from the strong openings of horror hits like “Boogeyman,” “The Fog,” “Saw II” and “The Ring Two.” The carmaker’s Lincoln brand appeared prominently in the comedy “Are We There Yet?” with its Navigator SUV cast in a starring role in the film. | Davie-Brown Entertainment has opened a New York office and hired marketing vet Nancy Mammana as VP to run it. Ms. Mammana oversees overall development of business and strategies for the company’s consumer product and beverage accounts, one of which is Pepsi. Most recently, she was director of marketing partnerships at the National Basketball Association, managing relationships with McDonald's, Reebok, Nokia, EA Sports, Spalding, THQ and Jamdat. She also spent six years at promo agency Tracy Locke Partnership, working on Pepsi's international sports platforms, and Pepsi's Foodservice entertainment channel and U.S. national marketing initiatives group, developing tie-ins with “The Cat in the Hat,” “Shrek 2” and “The Polar Express.”

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