FYI 03.08.2007

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In the tradition of branded hits "Project Runway" and "Top Chef," Bravo's newest reality series, the hair-cutting competition "Shear Genius," will also be very brand-friendly. Salon company Nexxus will serve as the show's sponsor, while Allure magazine will fill the role of publishing partner. The first season premieres this spring. | Dennis Publishing's Blender magazine continues its sponsorship of the South by Southwest (SXSW) music festival in Austin, Texas. From March 14-17, Blender House: Austin and Blender Bar & Balcony Presented by Verizon Wireless will host day and nighttime events featuring bands and interactive experiences. Asics Onitsuka Tiger, Guess, LeTigre and Kangol will be on hand to outfit bands, and Absolut vodka will provide custom cocktails. | "The American Brew," a documentary produced by Roger Sherman and financed by Here's to Beer, the Anheuser-Busch-backed industry campaign to promote the category, will air April 7 on A&E. Mr. Sherman is part of Ken Burns' production company, Florentine Films. April 7, 1933, was the date Congress repealed Prohibition for beer.
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