×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FYI 03.09.05

Published on .

Most Popular
Hewlett-Packard, General Mills, Denny's, Payless ShoeSource, Ralphs Grocery and Krispy Kreme have come on board as promotional partners for DreamWorks Animation's CG-animated film Madagascar, agreeing to spend roughly $100 million to back the May 27 release. DreamWorks will create custom-animated spots for four of the advertisers. | Showtime Networks has hired Penny Reiss to serve as vice president for product integration, a newly created position. She is based in Los Angeles. Ms. Reiss most recently served as founder and president of entertainment marketing shop R Brand, and worldwide marketing partnerships manager at Paramount Pictures before that. | Appliance maker Sunbeam will try to connect with consumers through its first movie tie-in around 20th Century Fox's animated Robots. National advertising will promote premiums packed inside specially marked Sunbeam toaster ovens, toasters, mixers and irons. It will also launch an inventors contest for children.
Have a news tip? Contact the editor: Marc Graser, 323-370-2438 | mgraser@crain.com
In this article: