The Writers Guild of America, West
has launched a viral video parody of UPN’s “America’s Next Top Model” on www.productinvasion.com to criticize Procter & Gamble as the top integrator of products in programming. The video mocks show host Tyra Banks by showing an actress shilling P&G products and renting out space to Nike on her forehead. “America’s Next Top Model” started its sixth season, and features P&G brand Cover Girl. | BMW
's U.K. unit is issuing a series of audio books that integrate the automaker’s cars into plots. The stories, which are produced by Random House and run 35 minutes to an hour, are written by authors Karin Slaughter, Don Winslow, James Flint and Simon Kernick. A new story appears every two weeks on www.bmw-audiobooks.com, with the project ending later this month.
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