FYI 03.23.2005

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Starwood Hotels & Resorts and Abercrombie & Fitch have retained Hollywood’s Creative Artists Agency to help the companies develop entertainment marketing strategies, as well as tie-in opportunities in movies, TV, music, theater and video games. CAA has had a relationship with Starwood CEO Steve Heyer through its representation of the Coca-Cola Co., where Mr. Heyer previously served as president and chief operating officer. CAA lands A&F after having repped the company’s Hollister retail brand. The agency also represents Procter & Gamble Co., Hasbro, the Indy Racing League, Nextel and its subsidiary Boost Mobile. | Bravo has ordered a second season of the hit reality show Project Runway, which featured Banana Republic, L’Oreal, Cotton Inc. and Drexel Heritage furniture as sponsors. The cable channel hopes to start airing 10 new episodes, produced by Miramax Television, as early as the third quarter. The show’s February finale attracted more than 2 million viewers, 468% increase from the show's debut, which lured an audience of 354,000.
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