is deepening its footprint in the urban entertainment world with "The Prospect," a competition to help unsigned emcees get heard. The winner will have his song produced by Hi-Tek
and a video produced by Scion, which has been leveraging street cred through undiscovered, alternative artists. | AirTran Airways
has teamed up with IndyCar superstar Danica Patrick
to launch a new online game, AirTran Raceway, the first-ever video game to star Ms. Patrick. the airline's agency of record Cramer-Krasselt
, developed the online game to promote A+ Rewards, the airline's frequent-flier program. The airline, a sponsor of Andretti Green Racing and Danica Patrick, will reward online gamers with airline tickets for logging the fastest time at www.airtranraceway.com.