FYI 04.05.2007

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Scion is deepening its footprint in the urban entertainment world with "The Prospect," a competition to help unsigned emcees get heard. The winner will have his song produced by Hi-Tek and a video produced by Scion, which has been leveraging street cred through undiscovered, alternative artists. | AirTran Airways has teamed up with IndyCar superstar Danica Patrick to launch a new online game, AirTran Raceway, the first-ever video game to star Ms. Patrick. the airline's agency of record Cramer-Krasselt, developed the online game to promote A+ Rewards, the airline's frequent-flier program. The airline, a sponsor of Andretti Green Racing and Danica Patrick, will reward online gamers with airline tickets for logging the fastest time at www.airtranraceway.com.
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