Warner Bros. Entertainment’s Global Brand Management group has named Irika Slavin, Sandy Yi and Lisa St. Amand as vice presidents, joining Amber Fredman. They will work with the studio’s marketing teams to optimize a property’s life through various release windows. Ms. Fredman and Ms. St. Amand will split the studio’s Harry Potter franchise. Ms. Fredman oversees Charlie and the Chocolate Factory, The Corpse Bride and the Looney Tunes brand. Ms. St. Amand also handles The Polar Express and Happy Feet. Ms. Fredman most recently was vice president of theatrical marketing for Warner Bros. Pictures. Ms. St. Amand was an independent marketing consultant for Warner Bros., Buena Vista Pictures, New Line Cinema and DreamWorks Pictures. Ms. Slavin oversees all brand activity for Batman Begins and V for Vendetta, as well as the company’s DC Comics. She was director of theatrical marketing at Warner Bros. Pictures, where she also served as a senior publicist. Formerly vice president of marketing with Warner Bros. Consumer Products, Ms. Yi takes on the Superman franchise. Based in Burbank, the four report to Diane Nelson, executive vice president for global brand management at Warner Bros. Entertainment.
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