Toyota Motor Sales USA
has returned for a second year to sponsor the Toyota Concert Series
as part of NBC's "The Tonight Show with Jay Leno."
The 11 outdoor concerts, held outside the NBC Studio in Burbank, Calif., kicked off last week with Fall Out Boy. Jamie Foxx and Jewel are also part of the lineup. Toyota will showcase its cars, trucks and SUVs as part of the effort, and also sponsor the online component of the concerts, which includes video performances, interviews and sweepstakes. | Bacardi has launched an Internet and mobile radio station called "B Live," featuring music streams of party mixes from DJs around the world. | Burger King has incorporated its "Have It Your Way" slogan into Fox's reality show "Unan1mous" by integrating the phrase into an on-set confessional used by contestants. The chain will also appear in 18 original mobisodes, created by Fox for Sprint video phones, and on the Fox.com and series Web sites. | A Harley-Davidson
will be driven by the lead character in Spike TV's "Blade: The Series,"
based on the film franchise and Marvel comic book. Blade, a half-human, half-vampire, will ride around on a VRSCD Night Rod motorcycle in the show, which launches June 28. Spike TV and Harley-Davidson are considering several joint promotions around the integration