FYI 04.19.07

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Stardoll, an online property for girls, has named Matthew Palmer exec VP-general manager. Mr. Palmer was senior VP-marketing at Walt Disney Co., where he managed strategic and creative marketing for all children's TV brands and platforms within the ABC Cable Networks Group portfolio. Last year he was named Advertising Age's Entertainment Marketer of the Year for his work in helping build Disney Channel's highly successful original movie "High School Musical" into a worldwide hit. | Schiefer Media, a full-service media company with a focus in the automotive and motorcycle aftermarkets, announced the creation of a branded-entertainment division, SM2. The unit was created to develop media properties/entities that reach targeted audiences and marketing segments. Schiefer Media has developed media properties for brands including TV shows such as "Tough Truckin" presented by Toyota, "Redline TV" presented by Modified Magazine and Magnaflow Exhaust and "Inside Motorcycling" presented by Parts Unlimited. |
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