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FYI 04.30.08

Paramount Ups Stables to Head Global Marketing

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LeeAnne Stables has been promoted to exec VP-worldwide marketing partnerships for the Paramount Pictures Motion Picture Group. Ms. Stables is responsible for global marketing alliances for studio films released under the banners of MTV Films, Nickelodeon Movies, DreamWorks live-action features and Paramount Pictures. -- Claude Brodesser Akner

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The upfront market hasn't started officially, but that hasn't stopped NBC from forming plans with ad buyers and marketers. "A number of the agencies and advertisers have started to connect with us about specific business, and we've begun a number of discussions," Ben Silverman, co-chairman of NBC Entertainment and Universal Media Studios, told Advertising Age in a brief interview yesterday. -- Brian Steinberg
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