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FYI: 05.03.07

Published on .

Tribeca Film Festival co-founder Jane Rosenthal and Liz Vanzura, global marketing director for Cadillac, will present the new Cadillac Award to the best film of the Manhattan event May 5. Highlights of the ceremony and the winning filmmaker, based on attendee votes and judges, will be available at tribecafilmfestival.org and mycadillacstory.com, Ms. Vanzura told M&V. She said the event is part of the prelaunch for the redone CTS sedan, which will be revealed there and launched this fall. | EMI Records and DDB Chicago have inked a deal to take them both a step beyond just the standard music licenser-licensee relationship. The alliance will allow the advertising agency to tap into EMI's music-based branding ideas and resources for current and future clients. It is believed to be the first such partnership of a media company and ad agency. | McCann Worldgroup and Mekanism won the Webby Award for best branded content for an advertising campaign for its viral web campaign for Microsoft's Windows Vista. The Webbys honor excellence on the internet, including new categories for interactive advertising, online film and video, and mobile websites. Doritos and Yahoo won as a People's Voice Winner for its "Crash the Super Bowl" contest, in which consumers created an commercial for Doritos that ran on the Super Bowl. Other nominees included Euro RSCG 4D, which created a site dedicated to a "Pirates of the Caribbean: Dead Man's Chest" treasure hunt for Volvo.
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