FYI 05.17.2006

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DaimlerChrysler's Dodge and Quiznos will help TNT launch the new drama series "Saved" commercial free on June 12, with the automaker's cars integrated in the show throughout the 13-episode season. Dodge will also appear on the show's Web site, in print ads and tune-in spots. AOL will also be embedded into the series. | Actor Gary Oldman will help Nokia launch its Nseries Studio, an online showcase and community for movies shot using mobile devices. Mr. Oldman, using the company's $600 N93 phone, will make his own short on the theme "open your eyes." Other "creative visionaries" will also participate in the project, with their shorts made available on the company's Web site and for download to mobile devices. The site goes public this summer. | A study by research firm NPD Group on the use of celebrities to help sell services and merchandise revealed that of 87 celebrities the best endorser of the last year was Ty Pennington, host of ABC's "Extreme Makeover: Home Edition." The most recognized pitchman was Tiger Woods. Anna Nicole Smith, Britney Spears, Kate Moss and Donald Trump fared the worst.
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