Cos. CEO August Busch IV on Tuesday said the No. 1 brewer expects its pioneering online TV network to "fade" during the second half of the year. Mr. Busch also said he expected content from Bud.TV
to be used on other A-B branded websites, signaling the reported $30 million to $40 million site would be left for dead -- if not completely shut down. Mr. Busch, however, did not say that outright. A statement from A-B VP-Global Media Tony Ponturo
did little to resolve the confusion: "Bud.TV is the first of its kind and it will continue to develop. Its current structure might fade away as we learn more about consumer connectivity and building a social network. But we are eager to evolve Bud.TV as part of a broader digital future for our brands to reach today's consumer." | Chevrolet
will continue to be the "Official Ride of Country Music" through at least 2009, after the General Motors Corp. brand said this week its partnership with the Country Music Association
has been extended for an additional three years. Terms weren't disclosed. The announcement comes as Chevy prepares for the annual CMA Music Festival in Nashville, starting June 7. | Mediaedge:cia
and Group M Entertainment announced that Chantal Rutherford Browne
was named to the new role of head of programming at Mediaedge:cia. Her role is to build the branded-entertainment portfolio for the company, as Mediaedge:cia expands its initiatives in advertiser-invested programming, along with broader multimedia and audio-visual content opportunities for clients.