Procter & Gamble
has teamed with BMG
to offer song downloads from Sony recording artists on Beinggirl.com
, a Web site it launched to help young girls cope with puberty, as well as to promote Secret deodorant, Cover Girl makeup, Always sanitary napkins and Tampax tampons. Featured artists, including Natasha Bedingfield and Teddy Geiger, each month will provide songs for download, as part of the barter deal. |
As the exclusive automotive advertiser on the Gospel Music Channel, Ford Motor Co.
will use its Ford Fusion to premiere the music video "Miracle" from former "American Idol" contestant George Huff. Ford is also in its second year as the exclusive sponsor of the 10-city talent search dubbed "Gospel Dreams." The automaker's vehicles are embedded in the televised competition on the cable channel. | Peter Levin
has joined the board of directors of San Francisco-based in-game-advertising agency Double Fusion
. Mr. Levin is CEO of Bellrock Media, a producer and distributor of content to mobile and other new-media platforms, and managing director of Sedona Capital U.S. He's also a partner with talent-management firm Quattro Media and serves on the boards of Phonebites, Impact Mobile, GamearraY and the Arena Football League.