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FYI 05.25.05

Published on .

Dodge and ING will sponsor TNT’s 12-hour series Into the West as part of the cable channel’s estimated $25 million effort to promote the drama, produced by DreamWorks Television and Stephen Spielberg. Sponsorship of the series, which debuts June 10, includes TV, print and Internet, with ads featuring both marketers. | Anheuser-Busch has hired JibJab Media to create a series of online cartoons for Budweiser, starring the beer brand’s spoke-lizards Frank and Louie. A 30-second teaser video can be viewed on A-B’s Web site. The spots, created by Gregg and Evan Spiridellis, could eventually appear on TV. The duo created last year’s popular This Land cartoon parody of President Bush's and Sen. John Kerry’s presidential campaign that was virally distributed. | Universal Studios has signed a deal with Getty Images to exclusively license footage from Universal Studios’ film library. The studio’s searchable library includes fire, explosions, stunts and special effects, along with categories such as nature, military and business from films such as The Bourne Identity, Field of Dreams, Backdraft, Apollo 13 and The Mummy.

Have a news tip? Contact the editor: Marc Graser, 323-370-2438 | mgraser@crain.com
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