has inked a cross-platform deal with Bravo's "Celebrity Poker Showdown"
for its Southern Comfort
brand. The whiskey-based liqueur will be integrated into the eighth season of the show on-air and online. The centerpiece will be a branded "SoCo Lime Lounge," where contestants will be interviewed. The deal was initiated by Magna Global and negotiated in conjunction with Universal McCann
. The cost of the integration was not disclosed. | ABC
have changed the name of their feel-good reality show "Make It Happen" to "Buy It Now." |
London-based Manning Gottlieb OMD
has formed Invents
, an entertainment division to develop publishing, broadcast, location-based and mobile content. The division's 27 staffers will oversee projects for clients such as Sony BMG, Sony Pictures, Sony PlayStation, Virgin Megastores, Virgin Games and World Poker Exchange.