Alltel Wireless has partnered with Atom Entertainment to launch a contest that calls on consumers to submit original short films featuring their calling circle of friends and family filmed using their phones. Shorts will be shown on AtomFilms.com. The contest's "Are You Circle Worthy" theme is tied to the recent launch of Alltel's "My Circle" calling feature. | Delta Air Lines will be integrated into the third season of Bravo's reality show "Project Runway". | The Johnny Rockets Group has launched a branded music promotion, together with Cornerstone Promotion, that will include custom iMixes on Johnnyrockets.com, compiled by current artists alongside the classic artists who influenced them, free music downloads, and radio and online contests. Effort will run into 2007. | Power Horse Energy Drink has tapped UPP Entertainment Marketing, Los Angeles, to represent the company in all areas of entertainment and product placement.