FYI 06.22.05

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Fast-food chain Johnny Rockets has hired Los Angeles-based Hero Product Placement to integrate the brand into all forms of entertainment. The move is part of the Aliso Viejo, Calif.-based company’s efforts to increase its brand awareness through content-driven public relations. It operates 175 restaurants in 29 states and seven countries. Hero’s clients also include Kmart, Silk, RE/MAX, Select Comfort, Columbia Sportswear and the Financial Times. | CBS’ upcoming reality series Rock Star: INXS will prominently feature audio equipment from SLS International. The show's producer, Mark Burnett, received stock options from SLS, valued at about $100,000, in return for the placement. The series starts July 11. | BNC (Bragman Nyman Cafarelli) has tapped Peter Dang, a former Sony Pictures Consumer Products executive vice president, and Helen Murray, an ex-Foote Cone & Belding vice president, to serve as the public relations firm’s executive vice president and chief marketing officer and senior director of marketing, respectively. The duo, based in Los Angeles, will oversee nontraditional marketing efforts for BNC’s clients, which include Sony Computer Entertainment America’s PlayStation, General Motors Corp., Philip Morris, T-Mobile and Columbia House, among others.

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