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FYI 06.28.07

HP Extends Deal With MTV for Global Reality Series

Published on .

MTVU, Hewlett-Packard and MTV channels in 36 countries announced a new global deal built around "Meet or Delete" -- MTV Networks first-ever global reality series. A successful pilot program last year that included a branded-entertainment component and a global multiplatform buy for HP has spurred the computer maker to nearly doubled the size of its sponsorship for year two. HP has increased its buys across all of MTV's on-air, online, mobile and on the ground properties. MTV said that 36 new episodes of the show have been ordered for the second season. Episodes appear in Europe, India and Korea. | Paramount Pictures International and Paramount Home Entertainment have consolidated their global media account with WPP Group's Mediaedge:cia, according to the agency. Paramount Pictures International is the new distribution arm of the movie studio.
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