Research group Parks Associates predicts in-game advertising
will increase from $80 million in 2005 to over $400 million by 2009. A survey conducted by the company also found that 49% of 18- to 35-year-old men thought that product placement was the least intrusive method of advertising, while 42% of 35- to 54-year-old women would prefer pre-game ads. | Nestle Waters North America
will underwrite 13 episodes of "Harvest,"
a food and travel series for National Public Television, hosted by chef Eric Ripert of New York's Le Bernardin restaurant. The series, which begins in the fall, will integrate Nestle's S. Pellegrino sparkling natural mineral water and Acqua Panna natural spring water brands into the show and websites, and launch consumer outreach programs around the series. | Scout Productions
("Queer Eye for the Straight Guy") has promoted Tina Elmo
to VP-branded entertainment. Ms. Elmo previously served as director of product integration for Scout. Ms. Elmo brokered a deal to bring "Queer Eye" to Las Vegas and integrate brands such as Travelocity, World Market Center and Caesars Forum Shop, in addition to the Harrah's hotel chain, Palms Casino, Todd English, Aureole and Christofle.