FYI 07.12.06

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Jae Goodman, formerly senior VP-executive creative director at Publicis & Hal Riney, San Francisco, has joined Creative Artists Agency’s marketing division. Mr. Goodman will assume the newly created role of creative director for CAA Marketing, helping the company’s corporate clients, including Coca-Cola, Procter & Gamble, Starwood Hotels & Resorts and Delta Air Lines, create original content and develop entertainment alliances. He begins Aug. 1. | Seoul, Korea-based gamemaker Webzen Inc. has retained in-game-ad firm Massive Inc. to place brands in two of its massively multiplayer titles, “Huxley” and “All Points Bulletin,” expected to be released next year. The deal marks Massive’s first foray into the Asian market. | Similarly, Left Behind Games, which produces the religious-themed “Left Behind” gaming franchise, has turned to in-game-ad shop Double Fusion, San Francisco, for advertising and product placement. The first title as part of the deal is “Left Behind: Eternal Forces” set to bow later this year.

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