FYI 07.20.2005

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Bacardi teams up with E!’s Fight for Fame to build an episode around its new Bacardi Big Apple Rum product. | By the numbers: In-broadcast brand exposure monitored during five daily entertainment news programs -- Access Hollywood, Entertainment Tonight, Extra, The Insider, E! News and CNN's Showbiz Tonight -- the week of May 16-20 yielded more than $2.5 million of exposure value when compared to the cost of commercial spots airing during the respective programs.

Have a news tip? Contact the editor: Marc Graser, 323-370-2438 | mgraser@crain.com
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