Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FYI 07.20.2005

Published on .

Bacardi teams up with E!’s Fight for Fame to build an episode around its new Bacardi Big Apple Rum product. | By the numbers: In-broadcast brand exposure monitored during five daily entertainment news programs -- Access Hollywood, Entertainment Tonight, Extra, The Insider, E! News and CNN's Showbiz Tonight -- the week of May 16-20 yielded more than $2.5 million of exposure value when compared to the cost of commercial spots airing during the respective programs.

Have a news tip? Contact the editor: Marc Graser, 323-370-2438 | mgraser@crain.com
Most Popular
In this article: