FYI 07.26.07

Joni Mitchell Signs With Starbucks, CW Gets 'Schooled'

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First a Beatle, now a Lady of the Canyon. Joni Mitchell has signed with Starbucks' Hear Music label and will release "Shine," her first new album in five years,
Joni Mitchell has joined fellow music legend Paul McCartney on Starbucks' music label.
Joni Mitchell has joined fellow music legend Paul McCartney on Starbucks' music label. Credit: AP
on Sept. 25 in Starbucks locations as well as other music retail outlets. Ms. Mitchell first partnered with the coffee chain in 2005 for an "Artist's Choice" compilation, which Starbucks entertainment President Ken Lombard told Billboard reinvigorated the disgruntled singer-songwriter's attitude toward the music industry. "Joni acknowledged back in 2005 that not only was she very, very impressed with our commitment to music and our customers' love of music, but that [the compilation] really helped to re-energize her passion for music," he said. "As we continue to have discussions with respect to this new CD, it is obvious to us that she's back, in a big way." The partnership could also mean big numbers for Ms. Mitchell in sales. Paul McCartney, the other major artist to sign with Hear Music, released "Memory Almost Full" to a No. 1 Billboard debut, with current sales totaled at 448,000 so far, according to Nielsen SoundScan. | The CW is about to get "Schooled." Last year, Office Max teamed with ABC Family for its own branded minisode, "Schooled," a reality series in which teen pop singer Jesse McCartney surprised a group of high schoolers with a concert in the school gym. Now the retailer is looking to increase its teen reach with a second installment to air Aug. 5 on the CW, with pop-rock band All American Rejects doing the musical duties this time around. Office Max's agency DDB, Chicago, brokered the deal. The show is produced by production company Escape Pod. -- Andrew Hampp
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