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FYI 07.26.2006

Published on .

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Nissan will use NBC's online series "StarTomorrow" to promote its new Versa sub-compact. The series debuts on NBC.com and StarTomorrow.com beginning July 31, after a prime-time special airs on NBC. The series, set to run for 14 weeks, revolves around bands competing for a development deal with a record label. Nissan will have exposure on the website, sponsor a sweepstakes, appear in ads on NBC promoting the show, and feature its car in the series through music videos and other footage. NBC.com will also create a Versa Lounge, featuring exclusive behind-the-scenes videos. OMD brokered the deal for Nissan with NBC's online sales division. | Tami Rittberg has left Warner Bros. Records as VP-strategic marketing for WMG's Warner Bros. Reprise and Sire labels, to work as a consultant. At Warner Bros., Ms. Rittberg founded the company's strategic marketing department in 2002, and brokered such deals as Michael Buble's pact with Starbucks to promote the company's Frappuccino drinks.
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