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FYI: 08.02.07

P&G and MTV Partner for VMA

Published on .

P&G and MTV want you to see this year's Video Music Awards from a viewer's perspective. Herbal Essences will sponsor the "My Fantasy VMA" contest,

which will give one MTV viewer the chance to fly to Las Vegas for the 2007 MTV Video Music Music Awards Weekend, complete with a personal stylist team and camera crew to document the winner's entire weekend making the VMA party circuit. The footage will be compiled for a 30-minute special that will air after the Sept. 9 awards show, complete with exclusive footage from the awards not seen during the regular telecast. And good news: There's still time to enter the contest at www.herbalessences.mtv.com. Deadline for entry is Aug. 17, with winner to be selected on Aug. 21. -- Andrew Hampp
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