FYI 08.17.05

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Martha Stewart’s upcoming syndicated show Martha, has brokered season-long branded entertainment deals, estimated to be worth several million dollars, with General Electric, Procter & Gamble and General Motors. In addition to media time, the companies’ products will appear on set or in segments. Mark Burnett Productions is producing. | Unilever will attempt to grow its declining salad dressing sales by introducing a spray on dressing called Wish-Bone Spray on NBC’s upcoming season of The Apprentice that bows next month. | By the numbers: The ringtone market accounts for between 6% and 10% of music industry revenues worldwide, according to JupiterResearch, a division of Jupitermedia. Nearly 20% of mobile-phone users worldwide have downloaded content to their phones. | Williams-Sonoma will promote CBS' upcoming fall programming and target upscale female viewers by offering customers a free DVD of previews of six new shows and cooking segments featuring the network's stars. Promos will be showcased in-store and online, with the DVD distributed through its 250 stores and through packages shipped from catalog and online sales. The campaign could reach 8 million people.
Have a news tip? Contact the editor: Marc Graser, 323-370-2438 | mgraser@crain.com
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