FYI 08.23.07

FX's 'Philadelphia' Heads Out on College Tour

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FX better start praying for good weather on Sept. 10.



Otherwise the network may have to alter the title of "It's Always Sunny in Philadelphia" when it takes the sitcom to Penn State's campus as part of its first college tour. The sitcom roadshow, sponsored by Dell, will hit seven different colleges, starting Aug. 24 at University of California, Berkeley, and ending Sept. 13 at Boston University. It will also make stops at University of Southern California, University of Chicago, University of Maryland and Hofstra in addition to Penn State.

Those who attend can participate in show-related activities such as a "Join the Cast" Screen Test, which will allow fans to memorize lines and act out scenes from the show in front of a green screen. They can then take home a DVD of their performance to show friends their recreated scenes from Paddy's Bar or their spot-on imitation of Danny DeVito.

There's bad news for fans of the diminutive star: He won't be participating in any of the three cast meet-and-greets, which are taking place at Berkeley, USC and Penn State.

The tour was created to generate buzz for the third season of "Philadelphia," which returns to FX Sept. 13. Dell will advertise during the show's commercial breaks in addition to sponsoring the tour. Traditionally, the "Philadelphia" seasons had aired during the summer, but FX spokesman Dominic Pagone said the premiere was moved to the fall this year to capitalize on the show's target college demographic.
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