FYI 08.30.2006

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MasterCard bowed "Late: A MasterCard Mini-Drama" on TNT during the cable network's broadcast of "Runaway Jury" Aug. 19. The credit card is integrated into the plot of the two-minute thriller, which repeats during the network's movie broadcasts for the next four weekends, and will appear on TNT.tv, TNT on AOL and Priceless.com. Media agency GSD&M developed "Late," with the tagline "Saving the Drama," referring to TNT's "We Know Drama" campaign. | Visa USA has re-upped its deal as the official credit card of the Tony Award Productions, the League of American Theatres and Producers and the American Theatre Wing. Owners of the Visa Signature reward card get first dibs on tickets for shows, special events and the Tony Awards. | Ford Trucks will sponsor CMT Films and Paramount Classics' premiere of "Broken Bridges" Sept. 7, in Nashville, Tenn. The premiere includes a 30-minute concert by country singer Toby Keith, who is making his acting debut in the movie. The event and film will be beamed via satellite to more than 100 markets by National CineMedia, plus military bases in Afghanistan, Iraq and Kuwait. The movie opens Sept. 8.
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