As "Project Runway" fans eagerly anticipate the premiere of the Bravo show's fourth season, personable host Tim Gunn will attempt to fill the void with "Tim Gunn's Guide to Style." Among the early crop of advertisers who were able to "make it work" for the new makeover show: Macy's, whose flagship store in Herald Square serves as the site of each episode's shopping spree; Garnier, the show's official hair partner; and Maybelline New York, the show's official cosmetics partner. Representatives from Garnier and Maybelline will also appear on the show as the official hair and makeup stylists, respectively. The beauty products will also sponsor the show's WAP site, blogs and podcasts across bravotv.com.
Apple and Starbucks yesterday announced that people can buy songs wirelessly from Apple's iTunes music store in Starbucks coffee shops without paying WiFi connection fees. Starbucks CEO Howard Shultz joined Apple boss Steve Jobs at a press conference yesterday to demonstrate that when a customer walks into a Starbucks, a "Starbucks" icon button will appear on the new iPod Touch. Service will begin first in Seattle and New York in October, then San Francisco in November; most major metropolitan areas will be online by 2008.