FYI 09.20.07

Cadillac, 'Damages' Deepend Relationship Online

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Fans of the FX Network's new legal thriller "Damages" will be seeing a lot of product integration for Cadillac during the TV broadcasts on the show's website.
Glenn Close with a Caddy
Glenn Close with a Caddy
"We have a terrific partnership with FX," said Liz Vanzura, marketing director. Lead actress Glenn Close, who plays high-stakes litigator Patty Hewes, disappears in a Cadillac in an upcoming episode. Cadillac was the sole sponsor of the Tuesday-night drama's season premier, showing three-and-a-half minutes of ads at the start and end of the show. At the end of the premier, Ms. Close appeared in a video with the redone CTS sedan thanking Cadillac for its support. The video can still be seen on cadillac.com. -- Jean Halliday
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