Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FYI 09.20.07

Cadillac, 'Damages' Deepend Relationship Online

Published on .

Fans of the FX Network's new legal thriller "Damages" will be seeing a lot of product integration for Cadillac during the TV broadcasts on the show's website.
Glenn Close with a Caddy
Glenn Close with a Caddy
"We have a terrific partnership with FX," said Liz Vanzura, marketing director. Lead actress Glenn Close, who plays high-stakes litigator Patty Hewes, disappears in a Cadillac in an upcoming episode. Cadillac was the sole sponsor of the Tuesday-night drama's season premier, showing three-and-a-half minutes of ads at the start and end of the show. At the end of the premier, Ms. Close appeared in a video with the redone CTS sedan thanking Cadillac for its support. The video can still be seen on cadillac.com. -- Jean Halliday
Most Popular
In this article: