Victoria’s Secret Pink
, a division of Victoria’s Secret and Limited Brands, has hired Los Angeles-based entertainment marketing firm Davie-Brown Entertainment
to seek out product-placement and integration opportunities in film and TV, as well as event and talent outreach opportunities. The Pink line is trying to expand and target college-aged females. | Research firm PQ Media
has partnered with product placement measurement service iTVX
to produce the research report Global Branded Entertainment Forecast: Product Placement Spending & Measurement Analysis,
which will be released in the first quarter of 2006. The Forecast
will include exclusive data and analysis on global markets in the areas of market spending, quality measurement, effectiveness, engagement, government regulations and the climates for facilitating product-placement deals.
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