FYI 10.04.06

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As part of its U.S. launch, SV Supreme vodka has launched SV-TV, an online web series at AreYouSmooth.com that features scripted and unscripted nightlife scenarios revolving around the question "What's your smoothest line?" Series outtakes and behind-the-scenes teasers will be leveraged as part of a viral-marketing initiative to promote the series. The SV-TV concept was developed for SV Supreme by Euro RSCG Magnet's PopWorx buzz-marketing team. Viral marketing for SV-TV will be handled by Night Agency. | NBC's new drama "Friday Night Lights" integrates Gatorade and AT&T billboards in the stadium where much of the show's action takes place, as well as an Applebee's restaurant and Toyota dealership, where characters work. The marketers are helping offset the show's production costs. | The CW Network is finding that viewers are tuning into its content wraps: A three-part series of two-minute content wraps retained nearly 100% of women 18-34 during the premiere of "America's Next Top Model" Sept. 20. The wrap, which featured Procter & Gamble's Herbal Essences behind the scenes at Fashion Week in New York, was produced with MediaVest. Retention is based on Nielsen Media Research NPower Minute by Minute ratings. The content wraps also aired during the CW's daytime programming and online.

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