FYI 10.11.07

Pepsi Partners With 'Hills'

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Add Pepsi to the list of those who can't get enough of Heidi and Lauren's antics. The soft drink has partnered with MTV's "The Hills" for an original reality micro-series,
Photo: Jeff Lipsky/MTV
called "Fashion: The Life," through a series of branded one- to two-minute-long spots to air throughout commercial breaks. The full-length episodes of the show will be found on MTV's new fashion site.

The spots star up-and-coming fashion designers Danny Shaw, Steve Aoki and Luam Keflezgy, and will also be available on MTV VOD and the upcoming DVD of "The Hills: Season 3." -- Andrew Hampp
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