Gillette will sponsor a task in the fifth season of NBC’s The Apprentice
to promote its new five-bladed Fusion razor, while Wal-Mart-owned Sam’s Club will use the show to push its chain of warehouse stores. | L’Oreal Paris
and Banana Republic
will return as integrated sponsors of the second season of Bravo’s reality show Project Runway
, while Saturn
will also back the show. In return for placement, which pits 16 aspiring designers against each other through design challenges, the marketers will promote the show on-air and in print. Saturn will provide the winner with $100,000 in seed money to help launch a clothing line and a 2007 Saturn Sky Roadster. The winner will also receive a mentorship from the Banana Republic Design Team. The series returns Dec. 7.
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