Nextel Communication’s Boost Mobile
has teamed with Clear Channel Entertainment
Properties for a “Back to School Rock” sweepstakes in eight markets. Aimed at 140 high schools, the sweepstakes offers a prize of an on-campus performance by musical groups Taking Back Sunday
. | Magnetic Alliance
, a broker matching up brands and entertainment providers, has signed a deal with The B Company
of Los Angeles to promote brand partnership opportunities to music labels. The B Company is a boutique that specializes in entertainment marketing.