In a twist on traditional product placement, Adult Swim will write a viewer into an upcoming episode of "Robot Chicken," the Seth Green-created variety show. It's all part of a PlayStation 3 ad buy, which instead of writing the upcoming gaming console into the script is asking viewers to submit a video saying what they would do for the chance to star in "Robot Chicken" and win a PS3. The idea is Adult Swim viewers will be more likely to accept one of their own written into a script than a product. The promotion launched Oct. 23. | Beiersdorf's Nivea skin-care brand and shaving partner Philips Norelco will appear in UbiSoft's video game "Splinter Cell: Double Agent." The deal includes product integration, in-game billboards and promotional support as part of the media buy. That includes a microsite at www.thegoodside.com. Beiersdorf agency RDA International conceived the creative, and Massive is handling the in-game ads. | Seattle-based ScreenPlay Inc. has merged its in-store division, including Ad/Net, with Channel M, Los Angeles, which produces TV-like networks for retailers such as GameStop, My Gym, amusement parks, video arcades and bars. ScreenPlay will become the exclusive content provider for Channel M.
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