Michael Kearney, 22, won AOL's "Gold Rush," produced by Mark Burnett Productions, taking home the contest's $1 million prize. Best Buy, Coke, Chevrolet, T-Mobile and Washington Mutual sponsored the series that aired online and on "Entertainment Tonight." A second season is in the works. More than 11 million people spent, on average, more than 16 minutes on Gold Rush.com. | Haggar is placing its clothing in five-minute segments on Fox Sports Net's "Best Damn Sports Show Period," featuring male models battling to become the brand's new spokesman. The segments, dubbed "A Gentleman's Disagreement," air over five weeks and demonstrate how rugged Haggar's clothes are, with the eight contestants competing in paintball, laundry dunking and lawnmower jousting. | Cisco is sponsoring the mobisode series "Vanished: Sacrifice," available on Sprint Power Vision phones and at fox.com/vanished. The Fox series launched Nov. 10. | Entertainment marketing agency Red Robot, Denver, is working with China's largest broadcast network CCTV to develop reality-style programming backed by the integration of brands, including U.S. marketers. It's initially focusing on fashion and music programming, such as "True Beauty," a seven-episode show to find China's most beautiful model.
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