Hoping to replicate some of the buzz that Pontiac’s Solstice generated on "The Apprentice," Buick’s
new 2006 Lucerne will be the focus of a task on tonight’s "The Apprentice: Martha Stewart," with teams getting $65,000 to design a launch campaign to promote the sedan in showrooms. | DC Shoes
has produced 150 limited edition pairs of boots as part of the launch of Xbox’s "Amped 3" snowboarding video game. The company’s private DC Mtn. Lab terrain snowboard park and residence, located outside Park City, Utah, appear in the game’s highest level. DC Shoes recently released a DVD and book about the company’s Mtn. Lab, which serves as the company’s R&D center.
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