Branded entertainment is "an area of marketing where there is an abundance of creative energy and exponential growth," Mr. Dukakis said in a statement. Said Boston-based Hill Holliday's Baba Shetty, exec VP-chief media officer: "John brings us first caliber entertainment industry experience, but just as importantly, he's a great cultural fit with our agency."
Mr. Dukakis got his start in the biz as an actor. He moved on to a career in artist management with an all-star rolodex of clients from Prince to George Clinton. He later owned Southpaw Entertainment, which handled the careers of Janet Jackson, Boyz II Men and Vanessa Williams, among others, and most recently, did a seven-year stint at Will Smith's production company, Overbrook Entertainment. --Rupal Parekh
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Pacific Theatres Entertainment Corp. renewed its contract with Screenvision, New York, to sell national and local, on-screen advertising plus in-lobby promotions for another year. Los Angeles-based Pacific Theatres, part of the privately held Decurion Corp., has over 300 screens in major West Coast markets including Los Angeles and San Diego. A spokesman for Screenvision declined to reveal details of the deal.
Amy Wood, VP-marketing of Pacific Theatres, said, "We anticipate that this renewed deal will only lead to rewarding, new revenue opportunities."
The Los Angeles metropolitan area accounts for nearly half of Pacific Theatres' screens. The company will expand its area presence with an 18-screen megaplex in Glendale early next year. -- Jean Halliday
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First Glam Media, now comes Glam Entertainment.
Glam Media, a vertical online ad and content network targeting upscale women, has launched its own Glam Entertainment Channel to feature content from the more than 400 websites and blogs in the Glam Publisher Network. The channel, hosted at Glam.com, is also designed to be a hub for entertainment marketers to promote their content online in integrated ways. New Line has already signed up as charter sponsor to plug this weekend's release of "The Golden Compass."
The product launch is the latest in Glam's expansion of its network that regularly reaches more than 40 million women a month online, following a partnership with Lifetime Television to include MyLifetime.com in its network of sites. Other publishers in the Glam network include "ET Online," Kaboodle and "Nylon" magazine. -- Andrew Hampp