FYI 12.13.2006

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Lexus has partnered with interactive agency Channel M, Los Angeles, to offer gamers the chance to download for free select 2007 models (the IS 350, SC 430, GS 450, LS 460 and the LS 600) from the luxury automaker to drive in Atari's "Test Drive Unlimited" using the Xbox 360. It's the first time Lexus as used video games as a means to promote its vehicles. Downloads are offered on Xbox Live Marketplace. | Vistakonr, a division of Johnson & Johnson Vision Care, has produced "Acuvue Presents Celebrity Moments," a two-part series set to air on Fox on Dec. 23 and 30 that features personal stories from young celebs such as Jesse McCartney, Ashley Parker Angel, Dave Mirra, Marques Houston, Joshua Jackson and Vanessa Anne Hudgens. A companion site (celebrity.acuvue.com) lets viewers replay moments from the series, view exclusive footage and download a certificate for a free trial pair of Acuvue contact lenses. The series is hosted by Olympic and World Championship ice dancers Tanith Belbin and Ben Agosto.
Have a news tip? Contact the editor: Marc Graser, 323-370-2438 | mgraser@crain.com
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