Conde Nast’ s Glamour
magazine has launched “Reel Moments,” a series of short films, from five to 15 minutes long, based on stories submitted by the magazine’s readers. The five shorts, which appear on Glamour.com, integrate advertisers -- Mercury, Elizabeth Arden, Nokia and Bebe -- looking to target young women. The marketers will also advertise within Glamour;
a DVD will be released to magazine subscribers.
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