has recruited Creative Artists Agency
to help the Irvine, Calif.-based mobile services company develop entertainment-based marketing strategies, as well as tie-in opportunities in movies, TV, music, theater and video games. Boost, whose marketing targets younger consumers, recently hosted a post-Grammy party for Kanye West
. The company has more than 1 million subscribers. CAA also represents Procter & Gamble Co., Coca-Cola Co., Hasbro, the Indy Racing League, and Boost's parent, Nextel. The Hollywood talent agency no longer represents Motorola.
Have a news tip? Contact the editor: Marc Graser, 323-370-2438 | email@example.com