×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FYI: EXTREME MAKEOVER

Published on .

Most Popular
Walt Disney-owned network ABC has signed a new sponsor for Extreme Makeover: Home Edition. Ford Motor Cos.' truck division will join title sponsor Sears in supporting the show. The marketers’ products are integrated into what is fast becoming one of ABC's top shows. Ford is understood to have fended off rival sponsorship offers from other auto companies. For the week of Sept. 20-26, the reality show ranked 10th most popular in the age 18-to-49 category and pulled in 8.9 million viewers. Ford executives were not immediately available for comment.
In this article: